We invest in content-based businesses as a technical partner, so that they can focus on growing their business and lead a balanced life.
Focus on what you're good at
Running a content site involves wearing 15 different hats, but the only important jobs you have are:
- Creating recipes your audience wants
- Cooking and photographing those recipes
- Writing high quality, keyword research content
Anything that doesn't directly impact this drains your time and energy away from these core tasks. This includes WordPress updates, theme updates, plugin updates, social media, keyword research, technical troubleshooting, evaluating service providers, paying bills, hiring assistants and providers.
Level the playing field
You're up against mega content sites that have been around for decades and are owned by:
- multi-billion dollar media companies
- celebrities with TV shows
- Food magazines and marketing professionals
They have teams of specialists that will always be 10 steps ahead of you. You can't compete against these sites alone, and you shouldn't be expected to.
We believe that collaboratively, independent publishers can outcompete these sites with the right support.
1 + 1 = 3
We believe the whole is greater than the sum of its individual parts. This comes from:
- fewer knowledge gaps
- economies of scale
- creative resolutions
- accountability
Price ranges
We acquire, and partner with, sites in all prices ranges. From pre-revenue all the way through $100,000+ in annual profit.
Using an industry-standard pricing calculator and the same terms across all our acquisitions, you're getting fair compensation regardless of what stage you're at.
Roadmap
Knowing what to do, and when to do it, is one of the more difficult questions to answer. Focusing on the right thing (revenue) at the wrong time (no content base) is a complete waste of time, and can actually prevent you from monetizing.
We've worked with thousands of content sites from launch through monetizing and scaling and give you guidance on what to focus on, and when.
Exit strategy
Brokers can take anywhere from 15%-20% to promote your business to buyers, weed our the tire kickers, handle the negotiations and bring guidance to the process of selling your business. And this is actually valuable.
But 20% is still a ton of money.
We pay market rates for your business, letting you keep 100% of the sale instead of just 80%.
Preservation
When you sell a business, you're handing over years of hard work to someone, and have no control over what happens to it.
Our intent is to continue operating the site and preserve the legacy you've left in your content, and continue serving your audience.
Your legacy
What would happen to your business if something happened to you?
Who is able to take over and make sure the bills are being paid, and the business continues to operate? How will your family sell something they don't fully understand?
With our partnership agreement, this process is already set in stone. You choose whether your family retakes full ownership of the site, or whether the site is fully bought out and seamlessly transitioned to our completely ownership, under pre-agreed terms.
P.S.
We also acquire content sites outright, and run an incubator program.